Sample business plan advertising

Free Business Plan Template

BlueIsland's featured product will be a userfriendly Internet website sample business plan advertising provides free and fee-based services to meet the needs of its customers—advertising buyers and sellers. BlueIsland's first product line will be dedicated to reaching the highly fragmented buyers and sellers of advertising space in the radio advertising sector.

Buying and creating advertising in any media is a time-intensive process reflecting hours of transactions between buyers, sellers, and creative davertising.

sample business plan advertising

For example, if a buyer wants to advertise in the radio media, he targets a few radio stations with desired listener demographics, discusses sample business plan advertising options with a radio account executive, bids on an ad schedule, negotiates a price, creates ad copy, approves the final ad, and pays for the service.

For a skilled buyer, this entire transaction can take up to 3 weeks to complete.

sample business plan advertising

For a local deli or sporting goods shop with little or no demographic information, small purchasing power, and less familiarity with radio advertising, this sample business plan advertising process can take more than 3 weeks and cost the small business more money per ad than large ad agencies.

For the seller, in this case the plaj stations, the transactions' costs of dealing with such small customers can prove to be cost ineffective.

sample business plan advertising

The company is located on the Internet at www. BlueIsland's featured product will be a user-friendly Internet website that provides free and fee-based services to meet the needs of its customers—advertising buyers and sellers.


Qualified buyers and sellers are invited to join BlueIsland. Membership is free and provides users access to valuable customized services. Selling members receive opportunity to list ads and sample business plan advertising access to the buying community.

Buyers receive access to up-to-the-minute aggregated, radio market information, ad campaign planning tools, creative services, ad space, buying discounts, monitoring services, and account management.

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In addition BlueIsland. Unlike traditional sales methods, the Internet offers radio stations access to a national market and hour selling power.

These monthly BlueIsland.]